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Additional URL Parameters for Marketing Links

This feature allows you to add custom URL parameters to your marketing links. It enables more precise tracking and personalization of offers presented to your users.

Functionality

  1. A new “Additional Parameters” section in the marketing link creation form.
  2. Ability to add key-value pairs that will be appended to the offer URL.
  3. A toggle switch to activate/deactivate the additional parameters feature.

How It Works

  1. Key-value fields accept any text, including spaces and numbers.

  2. You can add multiple rows of key-value pairs.

  3. Each row (except the first) has a delete button to remove unwanted pairs.

  4. When creating a link, the system automatically:

    • Trims whitespace from the beginning and end of each field.
    • Replaces spaces between words with hyphens (-) in parameter values.

  5. The system prevents link creation with empty fields when the feature is active.

Usage Example

If you add these key-value pairs:

  • Key: “ campaign source “, Value: “ email newsletter “
  • Key: “promo_code”, Value: “SUMMER2023”

The resulting URL will include: ...&campaign-source=email-newsletter&promo_code=SUMMER2023

Benefits

  • Enhanced tracking: Add campaign-specific parameters to better analyze your marketing efforts.
  • Improved personalization: Include custom parameters to tailor the user experience.
  • Flexibility: Easily add or remove parameters as your marketing strategies evolve.

Best Practices

  • Use descriptive keys to easily identify the purpose of each parameter.
  • Keep values concise to maintain clean and manageable URLs.
  • Regularly review and update your parameters to ensure they align with your current marketing objectives.

Note: Ensure all fields are filled before activating the feature to create a valid link.

This feature empowers you to create more dynamic and trackable marketing links, enhancing your ability to measure and optimize your marketing campaigns.